•• Witches of East End has cast its spell on Virginia Madsen, tapping the Oscar-nominated Sideways actress for a multi-episode arc.

The new Lifetime drama which received a 10-episode order in January, centers on Joanna Beauchamp (Julia Ormond) and her two adult daughters Freya (American Horror Story‘s Jenna Dewan-Tatum) and Ingrid (American Dreams’ Rachel Boston), both of whom unknowingly are their family’s next generation of witches, , who lead seemingly quiet, uneventful modern day lives in Long Island’s secluded seaside town of North Hampton. When one of the daughters becomes engaged to a young, wealthy newcomer, a series of events forces her mother to admit to her daughters they are, in fact, powerful and immortal witches.

Virginia Madsen will play Penelope Gardiner, the mother of Freya’s fiance Dash (Eric Winter). The cast also includes Mädchen Amick as Joanna’s sister Wendy and Jason George as Ingrid’s beau. Maggie Friedman, who helmed ABC’s similarly-themed Eastwick, will serve as showrunner.

•• William H. Macy, Virginia Madsen, Peter Facinelli and Andrew J West have come aboard the dramedy Walter, about a young man who believes that he is actually the son of God. As such, the eternal destiny of everyone he encounters is his responsibility which is a lot to manage along with his job at a movie theater, his loving but neurotic mother and his growing but unspoken affection for his co-worker. Life becomes even more complicated when a mysterious figure appears who forces Walter to examine the true meaning of life.

Neve Campbell, Leven Rambin and Milo Ventimiglia co-star in the pic, which has started shooting in Indiana and LA and is based on a short story written by Paul Schoulberg, who also wrote the screenplay. West plays Walter as he did in the 2010 short film of the same name. McG protege Anna Mastro is making her feature directing debut on the feature version, which is being produced by Zero Gravity’s Mark Holder and Christine Holder along with Brendan Patrick Hill, Ryan Harris and Benito Mueller.

•• The amazing ladies of “The Hot Flashes” movie: Virginia Madsen, Brooke Shields, Wanda Sykes and Camryn Manheim joined the American Cancer Society in honoring cancer survivors as part of The Society’s movement to create a world with “less cancer and more birthdays” at the Montage Hotel in Beverly Hills on June 19th. All the actresses filmed a PSA about the Importance of Mammograms, for a Breast Cancer Campaign on Early Detection and Promoting Breast Cancer Awareness parnered with the American Cancer Society.

“The Hot Flashes” plot centers around women’s empowerment and originates from five friends trying to raise money for breast cancer early detection programs by holding a charity basketball game. The film has partnered with the American Cancer Society to further this message and help the fight against breast cancer.